SMS – Text Message Marketing

The Unfair Marketing Advantage – Text Message Marketing System

The Unfair Marketing Advantage is White Cross Marketing’s exclusive Text Message Marketing System that uses mobile message marketing to stay in contact with your customers and increase sales. SMS Marketing (also known as text message marketing or local mobile marketing) is the hottest current advertising trend! This is because Mobile Text Message Marketing is the most cost effective way to get paying customers into your business.

Response rates for Text Message Marketing have been proven to consistently outperform all other marketing media, some rates as high as 70%.  BUT WHY? People who subscribe to your Text Message Marketing program do so because they like your product. These subscribers are asking you to provide them with your promotions.  They want you to give them reasons for buying your product. Offers that are sent to your Text Message Marketing program subscribers are delivered in a timely fashion.  No more receiving email coupons that have expired. Imagine being able to directly advertise to your customers through their cell phones. Whether you’re a restaurant or bar owner, real estate agent, car dealership, or celebrity text message marketing will work wonders for your business.

But what is Mobile Marketing and Text Message Marketing?

phone-messageMobile marketing is a way to send messages to your customers on their cell phones.  It’s a newer medium that shows instant results in terms of immediate, high open rates and high response rates. SMS stands for short message service and is basically a text message that contains text.  Text messages are short, and are generally used for sending notifications to a list up to 160 characters long. The notification could be of a deal or coupon: Something like:“Show this message for buy a sandwich, get a drink free, today only.  Forward this message to your friends!”The purpose here is to get your customers into your store today to buy something.The notification could also be a reminder: The purpose is to remind your customers of something they’ve asked for reminders of. You can also send out notifications when someone new is hired or a favorite bartender is back from vacation or a new piece of equipment is bought.  The purpose here being to keep your customers apprised of what is going on at your place of business and keep you on their minds.

Let Us Put Together A SMS Campaign Today!

SMS marketing is marketing direct to mobiles via SMS messaging. This form of marketing is highly effective and has the potential for huge returns as long as you’re using it in the right niche and are applying the right strategy. White Cross Marketing takes a highly effective and proven approach to SMS marketing that will help you to reach an entirely new audience without damaging your reputation or causing frustration. We understand what makes effective SMS marketing work and we know how to ensure that your messages are received by the right audience at the right time. Our SMS marketing uses actionable content and is integrated with the rest of our marketing to ensure high conversions and to drive sales.

Advantages of SMS Marketing

SMS marketing has lots of advantages over other types of marketing and there are many ways it can be leveraged to provide great results. One big advantage of SMS marketing is that it stands out. The simple fact of the matter is that the web is badly over-saturated with marketing messages. We are constantly bombarded by e-mails, by banner ads and by PPC which makes it that much harder for advertisers to stand out. With SMS marketing however you will stand out by reaching your audience on their mobile where they are far less used to receiving marketing messages. Another huge advantage of SMS marketing is that it allows you to reach your audience at a specific time and even based on their location. Location-based SMS marketing goes as far as to allow businesses to message customers as they pass their stores which has a huge potential for generating sales.

With any SMS marketing though, you will be able to choose exactly when your audience see your messages – because we always have our mobiles on us. This ensures that you can approach your specific audience exactly when they’ll be most receptive to your message. No longer are you waiting for your audience to come to you – you are reaching them right in their pockets.

The Challenges of SMS Marketing

Maximum Impact, With Less Words

Despite its many advantages, SMS marketing also faces some unique challenges as compared with other forms of marketing. For instance, you’ll need to overcome the resistance that many customers have to receiving messages in this format. Many customers find SMS marketing frustrated when it’s not done correctly, so you need to ensure you are not abusing that audience and you need to ensure that you’re reaching out in a way that your audience will be receptive to. Another unique challenge of SMS marketing is working with a relatively short amount of text. The objective here is to make sure that you are able to make the maximum impact on your audience with the fewest word. This means getting straight to the point, reaching the right audience, choosing the time when they’ll be most receptive and selling your value proposition.

To find out more about how our SMS marketing strategies work and to get your free quote and consultation, just get in touch.